Why your business needs a database

A database is a system where information is stored and categorised to be either archived or accessed with ease. From construction sites to boutiques a database can improve organisation, customer relations, time efficiency and when utilised correctly, sales. Organisation is a highly underrated asset in business, a database can help organise clients, profits, sales and leads. There are hundreds of different companies and just as many different software options available for a reasonable price and Google even offers databases to businesses!

So what are some examples as to where a database would be applicable? If your business has anything to do with in store sales of merchandise or even sales in general, a database can help by organising a record of said sales and customers with their details. Why is this helpful? Knowing a customer’s email or postage address can be invaluable, by sending past customers deals and offers can keep people coming back to your store, gradually building relationships with those customers.With people constantly coming back end enjoying your products or services cash-flow increases and in the end the profitability of your company increases dramatically, all thanks to a little organisation.

So how can you get a customer’s details? Membership cards are often a great way, by giving people an opportunity to receive small perks if they sign up as a member is a very popular method amongst even the largest of corporations. So aside from Google what other database systems are available on the web? Google can offer a small business tons of great opportunities to expand, however in terms of a database the best you will get with Google is a very effective way to manage dates and contacts. A better program that stores leads, sales and details of customers/clients is Zoho.

Zoho is an affordable system that can be transformed into a powerful business tool with the right knowledge. This database platform offers the ability to customise all elements to suit your needs. There are many different database platforms that are designed for a specific field of work and each of them in their respective fields could possibly do a better job than Zoho. However none of these platforms have the flexibility of Zoho as Zoho can be constantly changed and altered to meet your required needs. What’s more is that you can choose what you wish to pay for with Zoho, if you feel as though you don’t require a tool or function then you can simply pay for a different cheaper plan.

Learning how to operate these systems can be mastered in a few YouTube tutorials and a little time fiddling around on the platform. With the potential for such abundant success available for such a little amount of effort why miss out? Your business can boom with a database!

About Clark Marshall

Clark Marshall has over twenty years experience in building websites, and has been working exclusively with WordPress for the past fifteen. A self confessed lover of coffee he loves nothing more than hanging out in cafe's catching up with mates as he travels the world together with his wife. In a previous life we are convinced he was a golden retriever as his love for dogs is infectious as is his chilled out demeanour.

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