How to Increase your Lead Conversion

lead conversions

In order to increase your lead conversion, there are a few main things you should be doing, in order to make those potential clients, a happy and well looked after client. Your clients don’t want to be bombarded by you through their emails, phone calls and sometimes even through the mail, so how do you know when to sell the product and how often to approach the potential client? Knowing who your target market is, is a very important part of your business. Through this you will be able to create irresistible offers for your target audience.

The two main forms of contacting clients is through emails and phone calls, the sales person needs to decide which one suits them best. If they are good at crafting short, concise subject lines that hook the reader, or if they are a better talker. This is very important when trying to hook the client in and not sound unprofessional or too forceful otherwise this could possibly push the client away from your business. You need to have the right amount of balance between pushing them to buy your product or service, yet letting them make the decision and not feel pressured into it.

A huge thing that businesses need to know is who their target market is. There is no point in trying to sell for example, an Xbox game to a middle aged man. Knowing who your selling your product too, is just as important as knowing what you’re selling. Once you have pin pointed who your target audience is, you will be more likely to have success with your business and won’t have to spend as much on advertising or telemarketing.

It is important to realise, while the customer may really want your product, they have plenty of offers around and may be able to get it for cheaper at another place or may be easier for them to take no action at all with your business. This therefore means you have to do everything in your power to tip the scales and make it irresistible for them to take the next step. You need to create such a captivating and powerful offer that the customers will be unwise to pass up such an offer.

Another way of getting your customers to take that next big step to becoming a client, is to constantly follow-up with them. This could negatively affect your sale, but more than 80% of people will begin to trust you by that point and be likely to buy your product. This is a simple and effective way of gently leading your prospect to a purchasing decision. By constantly following up it can get you as much as twenty times the sales and results. That is a huge amount and by using this technique, your business may run a lot smoother.

By using all there sales techniques effectively, it is highly likely that your lead conversion will have a major change for the better of your business. Making sure you know your customers, and their age bracket, that way it’s easier to create irresistible offers knowing what they like. These things can improve your business drastically.

Clark Marshall

Clark Marshall has over twenty years experience in building websites, and has been working exclusively with WordPress for the past fifteen. A self confessed lover of coffee he loves nothing more than hanging out in cafe's catching up with mates as he travels the world together with his wife. In a previous life we are convinced he was a golden retriever as his love for dogs is infectious as is his chilled out demeanour.